What exactly is SEO? SEO is an acronym that stands for “search engine optimization.” It’s all about optimizing your website and pages so they are more visible. Usually SEO makes you more visible in search, but that’s not always the case, nor is that always why SEO is done.
Increasing Your Results
What are the real benefits of SEO?
Of course traffic is one of the benefits of good SEO. You’ll get improved search positioning when your pages are well optimized. Making sure that the website is optimized for the right phrases and words, as well as using alt tags and creating tags for your pages, are all aspects of good SEO.
In many cases, those benefits manifest as traffic, but in other cases they do not. While they will always, when done correctly, increase your visibility, they won’t always increase your visibility in search, nor will they always result in more traffic. That doesn’t mean that they are not valuable to you.
To get the full benefits of SEO, you’ll need more than one method and more than one type of SEO working for you. On-page and off-page SEO are both tools that you’ll need to apply in order to achieve the most return and the most visibility for your business.
SEO opposed to Paid Advertising
SEO has some financial benefits that most companies don’t consider, including an excellent return on your investment.
In most cases SEO, when done yourself, can be very cost effective. In fact, even when accomplished by a professional SEO team, the benefit will cost far less than paid advertising in the long range. While your site can take a little time to rank, once it does rank, keeping it there is easy, and the paid advertising is not eating away at your budget.
SEO is cost effective. If the site is designed well and the SEO is correctly accomplished, the cost will be nominal in comparison to paid advertising.
SEO yields high sales. Traditionally, paid advertising does not offer more than a 5 or 10 percent click-through rate at best. Consider that not everyone who clicks through buys the product, although some will. If you’re paying for every click, the amount that you end up paying for without a sale can be costly. SEO is usually a monthly fee, and you’re not paying for lost sales. Additionally, if your site is ranked organically, it remains there for some time, without additional fees, and the sales rate is usually slightly higher than with paid advertising.
A Few SEO Tips That Could Work for You
We know that they say keywords no longer work, but check your search engine–it’s all about the keywords when you get the returned pages in the SERPs. Optimizing your text for the keywords that are important to you and using some LSI is still important. On-page SEO can give you greater visibility in search and place your business in the front of people who need your services or products.
Brand Brand Brand
Your company needs to be known not only for your products, but for their name. A big part of SEO that many companies and people don’t realize is important is the need to brand themselves. In most cases, we remember and associate company names and people with a given product. If a company makes an image mapper, most people will remember the company name far more readily than they will the name of its software, if the SEO is doing its job.